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Empowering Sales Professionals and Leaders with Principles of Winning to Create a Standard of Excellence


Everybody Wants to Be

a Winner

Now, thanks to Desmond Clark's Principles of Winning approach, everyone can be a winner. Whether it was struggling with poverty as a child, competing against the best-of-the-best athletes in the NFL, or starting a career as an entrepreneur, Desmond has always been committed to winning. As he's been on his journey, he's been taking notes regarding what it takes to win.

Desmond's keynote speeches are for all those who realize no one can get there alone. Desmond shares what he has learned to do, and not to do if you want to win personally and professionally. While mixing in relevant anecdotal experiences to make each principle come to life, you'll be able to move through Desmond's time-tested principles to create the excellence needed to win....... CONSISITENTLY.

Speaker Reel

Catch Desmond in action!

For most of us, it's not about knowing what to do.


It's more about deciding to do it and determining what level we're willing to perform...... CONSISTENTLY



Desmond clark.jpg

It may come as a surprise to you that I was not predisposed to be successful in either football (where I had a stellar 12 year career in the NFL) or in business (where I have become an insurance executive and an accomplished financial advisor.)

It may come as a surprise to you that I was not predisposed to be successful in either football (where I had a stellar 12 year career in the NFL) or in business (where I have become an insurance executive and an accomplished financial advisor)

It is, I think, specifically because I was not naturally inclined toward either that I’ve been able to add value to corporations individual/group clients who choose me as their keynote speaker and/or coach.

The habits of success in life (personal) and business (professional) are the same habits of success in sports:

Goals need to be underpinned by plans;
Plans need to be underpinned by execution;
And execution needs to be underpinned by a thoughtful, attentive, mindset and focus on your personal vision.

It’s more complicated than that, as you know.
But, also, I’ve found: it isn’t.

My mission, at this point in my life, is to share what I've learned (while continuing to learn), grow meaningful relationships, and add value to everyone I meet.





Principles of Winning

There's a gap that must be filled between aspiration and sales execution. We all want to excel. We all have the intelligence to learn the process and techniques. However, to reach elite status and fulfill your vision, having lofty aspirations and learning the process is not enough.

Superior sales professionals who dominate their industry understand they must develop the mindset and mental toughness necessary to conquer the inevitable challenges and execute the work required with a standard of excellence.

Principles of Winning keynote will focus you on the key attributes to help develop the necessary mindset and mental toughness to become elite.

Principles of Winning in Leadership

Principles of Winning in Leadership

Excellent leaders understand, it's not about you, but those who follow your lead.

This keynote address is an emotional and moving compilation of narratives from Desmond's early childhood through his 12 year NFL career. Desmond details the leadership qualities he developed that helped him lead the Chicago Bears to Super Bowl 41 and become a top sales professional and leader for Mass Mutual Chicago and finally branching out as an entrepreneur as Co-Owner of The Insurance People Agency in the Chicagoland area.

Whether on the field, in the classroom, or the boardroom, Desmond inspires and enlightens audiences in a heartfelt conversation on the power of leadership and how to create a standard of excellence.




There is an old adage which says, "The mark of a true leader is a man who can lead himself." Desmond has always displayed great character, resilience, and commitment throughout his entire life. A man of action who has demonstrated excellence in abundance on and off the field of play. Now he's teaching those principles to you. Desmond comes highly recommended.

Jim Caldwell


Former National Football League Head Coach of the Detroit Lions and Indianapolis Colts - Super Bowl Champion (Super Bowl 41 - QB Coach for Indianapolis Colts). Coached Desmond at Wake Forest University


We're so grateful for the partnership we formed with Desmond. He far exceeded our high expectations. He inspired our leaders and boosted morale during an extremely tough time for Special Olympics Illinois.


Melissa Garritano

Director Region D

Special Olympics Illinois


As talented as Desmond Clark was on the field, his integrity and character off of it are most impressive. His commitment to excellence is a great example for today's youth, former athletes, and business professionals. He has an amazing story.

Ryan Chiaverini


Host of Windy City Live


A compelling storyteller of conviction with a powerful message of focus and determination. Dez Clark is a winner and will help you be a winner on every level.


Wayne Messmer


M.Ed., Ph.D., CSPCertified Speaking Professional

Co-founder and Co-owner of Wayne Messmer & Associates, LLCRadio and TV personality


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